Learn how to start a business with a step-by-step guide covering brainstorming, registration, branding, and launching. Get expert tips on building your business from the ground up and making it memorable.
Starting a business is a deeply personal journey, often sparked by a passion—whether it’s a beloved hobby or a dream you want to turn into reality. It’s more than just a professional leap; it’s an act of creation, whether you’re leading a team, managing a small business, or working solo. Your business becomes an extension of who you are and what you care about.
As Howard Thurman wisely said, “Don’t ask what the world needs. Ask what makes you come alive, and go do it.” That’s the heart of entrepreneurship: discovering what lights you up and transforming it into something extraordinary. The excitement of possibility often comes with a weight of uncertainty, but it’s through this journey that growth happens.
When I started my own business, I experienced both the thrill and the challenges of turning my vision into reality. That’s why I want to share the tools and resources that helped me—and can help you—navigate the path from idea to success.
If I could go back in time, I’d tell myself one thing: take more time to dream about what I want and plan how to achieve it. Launching a business often feels like being thrown into the trenches. Managing a business is a heavy workload, and diving in unprepared can quickly become overwhelming. Taking the time to research and plan can make all the difference.
Here’s a roadmap to help you lay the foundation for your business:
To succeed, you need to dream big. Think about your ultimate goal—not just what feels realistic, but what you truly deserve. Start by asking yourself three key questions:
This is also the perfect time to think about a name and tagline that capture your vision.
Once you have a clear vision, it’s time to validate it. Research businesses like yours and dive into the industry you’ll join. What do people love about your competitors? What strategies are they using that resonate with your vision? Understanding what’s working—and what isn’t—will help you make informed decisions.
Bring your dreams, ideas, and research together into something tangible. Whether it’s a formal business plan, a well-organized document, or a concise pitch, this is your opportunity to clearly define your business and say, “This is what I do, and I’d love for you to work with me.”
This is the best time to share your ideas, but be selective. Start with a few trusted people who know you well, and then expand to a couple of people who don’t. Different perspectives will help you understand how your idea is perceived and where you might need to refine it. Clarity and preparation are key—many entrepreneurs have great ideas but lack the groundwork needed to launch successfully.
Here are some things you’ll need to complete this stage:
Dreaming big is only the beginning. With thoughtful preparation, you can build a business that not only succeeds but inspires.
Once you’ve solidified your business idea, it’s time to take the crucial step of registering your business. This includes obtaining certifications, identification, and licenses required to operate legally and protect your assets. While it’s easy to overlook, registering your business is essential to ensure you’re protected in case of legal disputes. For instance, without an LLC, you could be held personally liable, putting your personal assets at risk.
An LLC (Limited Liability Company) is one of the most common business structures because it offers personal liability protection and flexibility. Each state’s Secretary of State office manages business registrations to ensure no two businesses use the same name.
In Minnesota, setting up an LLC is simple. Visit the Minnesota Secretary of State, check your desired business name’s availability, and register your LLC online. Keep in mind that registering your LLC is different from trademarking, which is a separate process to protect your brand’s intellectual property.
If you’re unsure which structure is best for your business (e.g., sole proprietorship, LLC, corporation), consult with a professional. Local resources such as A.M. & Associates (legal consultation) or Dubbel Bookkeeping and Tax Preparation (tax consultation) can guide you in making the best decision for your unique needs.
2. Set Up Your Tax ID (EIN)
Just like individuals have Social Security Numbers, businesses need a Tax ID, also called an Employer Identification Number (EIN). This number is essential for filing taxes, signing contracts, and opening a business bank account to separate personal and business finances.
Getting your EIN is quick and easy—visit the IRS to apply online. This step is critical for establishing your business as a separate legal entity.
3. Obtain Certifications and Licenses
Once you’ve registered your business, the next step is ensuring compliance with industry regulations. Many industries require specific certifications or licenses to operate legally. For example, if you’re opening a restaurant, you’ll need food safety permits. If you’re offering professional services, you might need specific certifications or accreditations.
Research the requirements for your industry and location, and complete this step to ensure your business is fully compliant.
By following these steps, you’ll build a compliant foundation for your business, ensuring you’re protected and set up for success from day one.
Building a brand is one of the most exciting steps in launching your business. But branding goes far beyond choosing a name—it’s about shaping how you’ll be remembered and how people will identify your business. Here’s how to get started:
Your logo is the face of your brand. It’s worth investing in a professional design to ensure it represents your business effectively. Option 1: Hire a Designer: Freelancers or agencies can create a custom logo starting at around $500. They’ll handle the design process, saving you time and ensuring a polished result. Option 2: DIY: If you’re on a tight budget, platforms like Canva can help you create a logo yourself.
A brand strategy provides the foundation for how your business looks and sounds. This includes your visual identity (e.g., colors, fonts, logo usage) and verbal identity (e.g., tone of voice, messaging). Work with a branding professional to create a strategy that aligns with your goals and values. A clear brand strategy ensures consistency in your marketing materials and communications.
Even in a digital age, business cards remain a valuable networking tool. Virtual Cards: Platforms like Dot allow you to create a virtual card that consolidates your contact information and social media links. Printed Cards: Traditional cards are still effective and can make a lasting impression. Whichever route you choose, ensure your business card highlights key contact details and aligns with your brand.
Every business needs an online presence, and a website is the cornerstone. Essentials: At a minimum, create a one-page website that introduces your business, showcases your offerings, and provides contact details. DIY or Hire: Use platforms like Squarespace or Wix for a DIY approach, or hire a web designer for a more customized site.
Professional photos elevate your brand and help clients connect with your business. Start with a professional headshot and action shots of your work or products. Plan your photoshoot by listing what your business does and capturing those scenarios. Whether you hire a photographer or take photos yourself, aim for visuals that authentically represent your brand.
Branding is your chance to set the tone for your business and make a memorable first impression. By investing in these steps, you’ll create a cohesive and compelling identity that resonates with your audience.
After completing all the steps, gaining confidence, and collecting feedback, it’s time to launch your business! The way you launch is entirely up to you—make it memorable and aligned with your goals. Here are some ideas to consider:
Starting a business might feel overwhelming at first, but it’s a process you can enjoy by staying organized and seeking support. Remember, running a business is a journey, and you don’t have to do it alone. Surround yourself with a community of like-minded entrepreneurs—your “business besties”—who can lighten the load and inspire you along the way.
I can’t wait to see your business idea come to life. You've got this!
