Hummingbirds is a female-founded marketing platform that connects brands with local creators to drive authentic, word-of-mouth promotion. Unlike traditional influencer models, Hummingbirds taps into everyday voices to foster community connections and genuine brand awareness. Brands benefit from hyperlocal promotion, while creators receive perks like gift cards or event tickets for sharing their experiences. Creators can join by city, and brands can easily connect with Hummingbirds to expand their reach authentically.
We all have influence, whether you have 30,000 followers or just 300. Your voice can positively impact the brands and businesses you love in your community. When a friend asks for a recommendation on where to take their cousin, and you suggest the must-visit taco truck or the local bookstore, you are influencing a decision and potentially bringing new customers to those local businesses.If we want to see businesses, events, and experiences in our communities grow, we need to take the time to support them and amplify their presence. The old adage still stands: people buy from people. And that’s true whether you’re a local plant shop or a national CPG brand. That’s why it’s so important to make sure word of mouth marketing is a part of your overall strategy as a business!Word of mouth marketing leverages the power of personal recommendations to bolster brand awareness and drive growth. By sharing our positive experiences with others, we can help the businesses we love thrive and flourish.
Hummingbirds is a female-founded marketing tech platform that enables brands to leverage the influence of everyday people who are natural, social media enthusiasts - a.k.a "hummingbirds" to harness word of mouth marketing that drives local behavior. Unlike typical influencer programs, Hummingbirds focuses on real people who are enthusiastic about discovering and sharing experiences and brands within their communities.Brands benefit by gaining genuine word-of-mouth promotion and localized content that resonates more deeply with potential customers. By working with people who live, work and play in a city, businesses can build stronger relationships with their audience and foster a sense of community and trust around their brand.
Hummingbirds is a two sided marketplace, meaning both brands and creators are eligible to join!Locals or creators: Anyone can join! If you like creating social content, trying out new brands and experiences (big + small) in your backyard and sharing about it, you’re eligible to join. No follower count requirements or campaign minimums. You’re free to opt in to the campaigns that align best with you!Brands: If you’ve got a product, service or experience that can be shared about, you’d be a great fit for Hummingbirds. All shapes and sizes of businesses accepted here. Whether you’re in every grocery store in the Midwest or a spa with one location, you can work with Hummingbirds.
Brands who sign up get access to our community of hyperlocal people who are eager to try you out and share with their local network of friends and followers. Instead of pointing people to online stores or affiliate links, the focus is on creating offline behavior, as well as repeat behavior from the hummingbirds who try the brand as part of a campaign and can now come back again and refer friends. Plus you’ll also get to see real UGC from birds creating local awareness for your brand on social.
Hummingbirds provides everyday people with the opportunity to connect with brands and businesses in their local area, participate in campaigns, and receive perks such as gift cards, free services, or event tickets in exchange for sharing content on social media. We emphasize authenticity, community, and the power of hyperlocal, encouraging creators to try things IRL and share their experiences with their local followers.
As a local or creator, you can sign up right here and select your city (like Twin Cities) to create your profile. Then you’ll start seeing campaigns with brands in your area that you can opt into and receive perks to participate. As a brand, you can either fill out this short form to book a call or send us an email at sales@hummingbirds.com to learn how to buy credits and get started right away.
As a local or creator, becoming a hummingbird is your chance to discover more brands to experience in the city you live in and enjoy a perk to do it. You’ll be able to get out into your community and take an active role in championing the brands, experiences and people that make it great, keeping local dollars circulating in your community.As a brand, the majority of your consumers are likely hanging out on social right now deciding what snacks to bring for their bike ride on Sunday, where to do dinner next weekend when their family is in town and what to grab on their next Target run. Become part of that person's decision making process by going exactly where they're at, on their friend's feeds by working with hyperlocal creators.
Visit us at Hummingbirds.com or find us on social media: @twincitieshummingbirds, @hummingbirdshq on Instagram and Hummingbirds on LinkedIn.
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