Social Media Image Sizes for 2025: The Best Dimensions to Boost Engagement

Since the early 2000s, people have used social media to stay connected with one another. As technology evolved, social media became more than just a place to chat—it turned into a powerful (and free!) tool for business owners looking to grow their small businesses. But here’s the thing: not all posts are created equal.

Ever uploaded a photo only to have it cropped in all the wrong places? Or worse—ended up with a blurry, pixelated mess? 😩 We've all been there, and it doesn’t feel good. Social media platforms are constantly changing their image size requirements, and keeping up can feel like a full-time job.

That’s where we come in! Heyven is a community-driven directory that showcases small businesses, and we’re breaking down the best image sizes for Facebook, Instagram, and LinkedIn. No more guesswork or awkwardly cropped photos—we’ve got you covered with everything you need to make your posts look great, no matter where you’re sharing them.

Why Do Social Media Image Dimensions Matter for Local Businesses?

When it comes to marketing your local business, size really does matter! While there’s no such thing as a perfect post, there is such a thing as an optimized post. By understanding the right image dimensions for each platform, you not only streamline your content creation process but also increase your ability to reach your audience more effectively. The more people know about your business, the better you can convert them into loyal customers.

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Small business guide to Facebook, Instagram, and LinkedIn post sizes:

INSTAGRAM

Instagram has recently shifted from the classic square format to a taller portrait layout. According to Adam Mosseri, Instagram’s president, this change aligns with the growing trend of vertical and rectangular content. The new portrait-friendly feed reduces the time users spend on thumbnails, streamlining the browsing experience. Below are the recommended dimensions for Instagram images and videos:

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Instagram Profile Photo Dimensions:

Profile Photo: 110 x 110 px – Make sure your profile picture is clear and sharp to represent your brand effectively.

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Instagram Post Dimensions:

Square Post (1:1): 1080 x 1080 px – The traditional Instagram square post size, perfect for most content.

Portrait Post (4:5): 1080 x 1350 px – Ideal for taller images and better screen space utilization.

Landscape Post (1.91:1): 1200 x 630 px – Great for wide or panoramic images.

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Instagram Reel & Story Dimensions:

Instagram Reels (9:16): 1080 x 1920 px – This is the optimal size to ensure your video fills the screen on most mobile devices.

Instagram Stories (9:16): 1080 x 1920 px – Use this size for immersive, full-screen stories.

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Tips for Optimizing Your Instagram Content:

• Portrait posts help minimize cropping, so consider using this format for better visibility.
• For Reels, leave 35px of space on the left and right, 220px at the top, and 450px at the bottom for a clean layout.
• Both portrait and landscape posts appear as 4:5 rectangles on your feed, so center key elements to avoid unwanted cropping.
• In your Reel’s 4:5 grid display, focus on placing important content in the center, as Instagram automatically crops the top or bottom of the cover image.
• For Stories, ensure key content stays within 250px from the top and bottom edges, and 35px from the sides to avoid cropping.
• By following these recommended dimensions and tips, your content will display beautifully across all devices and provide a seamless experience for your audience.

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FACEBOOK

Facebook has continuously evolved to meet the needs of its users, introducing updates that enhance engagement and content display. To help you stay ahead, here are the recommended image dimensions for Facebook:

Facebook Profile Dimensions:

Profile Photo: 750 x 750 px – Ensure your profile picture is clear and visible to your audience.

Cover Photo: 851 x 312 px – The ideal size for your Facebook cover photo to look sharp across devices.

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Facebook Post Dimensions:

Square Post (1:1): 1080 x 1080 px – A versatile format that works well for most content.

Portrait Post (4:5): 1080 x 1350 px – Great for taller images, offering better screen space.

Landscape Post (1.91:1): 1200 x 630 px – Best for wide-angle shots or panoramic photos.

Facebook Stories (9:16): 1080 x 1920 px – Use this size to create full-screen, engaging stories.

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Facebook Event Dimensions:

Event Cover Photo: 1200 x 628 px – The recommended size to display your event cover image.

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Facebook Group Dimensions:

Group Cover Photo: 1640 x 956 px – The ideal size for your Facebook group cover photo.

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Tips for Posting on Facebook:

• Optimize images under 100KB to ensure faster loading and improved performance on all devices.
• Center key elements in your profile photo so that important details remain visible after the circle crop.
• Use PNG files for text-based images to maintain sharpness and avoid pixelation.
• Stay within the mobile safe zone by positioning text and visuals within 250px from the top and bottom and 35px from the sides to avoid cropping.
• Ensure uniform dimensions for all images in carousel posts to maintain a consistent, polished appearance across your feed.

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LINKEDIN

LinkedIn is a great platform for building your professional network and connecting with others in your industry. Here are the recommended dimensions for LinkedIn:

LinkedIn Profile Dimensions:

• Profile Photo: 400 x 400 px – Make sure your headshot is clear and represents your business well.
• Cover Photo: 1584 x 396 px – Optimize this space to showcase your brand’s personality or highlight key services.

LinkedIn Post Dimensions:

• Image Post: 1200 x 1200 px – The ideal size for square posts to maintain clarity and sharpness across desktop and mobile views.
• Link Post: 1200 x 627 px – Perfect for showcasing links with visual previews or blog posts.
• Carousel Post: 1080 x 1080 px – Use the same dimensions for all images in a carousel for a consistent, polished look.

LinkedIn Article Image Dimensions:

• Article Feature Image: 744 x 400 px – Ensure your article image fits well in the header and catches attention.

Tips for Optimizing LinkedIn Content:

• Consider Image Cropping: LinkedIn will crop your profile photo into a circle, so be mindful of positioning key details toward the center of the image to avoid losing important parts.
• Optimize Your Banner Image: Your LinkedIn banner should be 1128 x 191 px for the best display. This ensures your cover photo fits perfectly across all devices and doesn’t get distorted.
• Stay Consistent with Image Sizes: When sharing multiple images in a post, make sure they all follow the same dimensions for a cohesive, polished look.
• Test for Mobile: Always preview your images on mobile to ensure they display correctly, as LinkedIn’s layout varies across devices.
• Avoid Too Much Text in Post Images: If you're including text in an image for a post, keep it concise and large enough to be legible on both mobile and desktop views. Consider overlaying text only on banner images (1128 x 191 px) or cover photos.

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Now You’re Ready — Using the Right Dimensions for Social Media

You get what you pay for when you use social media to promote your business. While these apps are free to use, we must invest the time to create the right content that will attract the people who love our businesses the most. By following these image size guidelines, you ensure that your content looks professional and engages your audience effectively, helping you stand out in the crowded digital space. After all, the right visuals can make all the difference in turning followers into loyal customers.

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